For the sixth year in a row, Unbranded, an innovative pop-up retail and event concept brought to you by Downtown Dallas, Inc. (DDI), will return for 2019 in Downtown Dallas. As in years past, Unbranded will provide free retail and event space to a curated group of entrepreneurs, designers, artists, and more.
Applications for unique Unbranded participants are now open. Vendors must apply to participate by September 27 at weareunbranded.com. Space for selected vendors will, as always, be free.
“We can’t wait to host Unbranded again,” said Shalissa Perry, CMO of DDI. “It’s been a thrill to watch vendors graduate from Unbranded participants to full-scale retailers and brands in Dallas and beyond.”
Unbranded 2019 is returning to the historic Dallas Power & Light Building at 1508 Commerce Street, which will soon be home Pegasus City Brewery, Downtown’s first brewery. “DDI partnered with Pegasus City last year for Unbranded and developed a great relationship that budded into successfully recruiting the brewery to look at the space at 1508 Commerce and ultimately signing a lease for their second location. This is just another success story from the Unbranded pop-up concept,” said Perry.
Unbranded was co-founded in 2014 by Bryan DeLuca, co-founder of Foot Cardigan, and Matt Alexander, former founder of Edition Collective, now owner of the wildly popular Neighborhood Goods, as a means to provide free retail and event space to local creators during the holiday shopping season. After a successful first year in Deep Ellum, Unbranded partnered with DDI and has since enjoyed four consecutive years in Downtown.
DDI assumed responsibility for the operation of Unbranded in 2017. Original co-founders Bryan DeLuca and Matt Alexander remain involved in the project, aiding with the selection of vendors.
Unbranded will be open for business Thursdays through Saturdays from December 5 – 21. Each week, there’ll be 10+ participating vendors, in addition to free gift wrapping, wi-fi, coffee, drinks, and more. Beyond its walls, DDI will be running their annual Wanderland programming which will include holiday themed events and “Instagrammable” moments throughout Downtown parks.