Unbranded Opens at The Statler

Unbranded, Downtown’s innovative pop-up shop, quietly opened its doors at The Statler in Downtown Dallas on February 5th. This time Unbranded will feature one brand exclusively for two months. Dallas-based brand OETL Co., a long time Unbranded merchant, will be featured in the space through March 31, 2018. In addition to its own line-up of globally sourced, handmade goods, OETL Co. will feature collaborations with local brands Boulevard East, Ryan Raschbaum, Modern + Soul, and artist Ruben Burgess Jr. (@sartorialnolift) celebrating and supporting the growing community of Dallas-based organizations who are committed to artisan traditions.

“At its core, OETL Co. is about preserving global artisanship and bringing it into people’s daily life. There are so many designers and artists around the world who are creating incredible wares, using traditional techniques. The resulting products are each a unique work of art with a soul and a story,” said Gisela. “As compared to our online store, the physical pop-up at The Statler will allow us to interact with our customers, to personally share the story of each product and celebrate the artisans behind them.”

Long-time Unbranded partner Downtown Dallas, Inc. (DDI) took over operations of Unbranded during the 2017 holiday season and featured over 30 local brands at the Dallas Power & Light Building. DDI hopes to operate Unbranded pop up shops in available otherwise-vacant space year round to serve as a retail incubator. Unbranded’s co-founders, Matt Alexander and Bryan DeLuca, have remained closely involved in an advisory and editorial capacity. As always, Unbranded provides free retail and event space to a curated group of entrepreneurs, designers, photographers, artists, chefs, and more.

The Statler is situated next to Main Street Garden, Downtown’s neighborhood park that plays host to a variety of music festivals, movie nights and other community events. The Statler features 219 luxury residences and 159 hotel rooms and is currently home to six restaurants and bars, Over Easy, Scout (open Feb 19th), Bourbon & Banter, Waterproof, Fine China (open in March) and R&B (opening soon).

The Unbranded pop up store will be open Monday – Saturday 10am – 8pm and Sunday 10am – 5pm at 1914 Commerce Street.


About Unbranded

Unbranded is a retail and event experiment, providing free space to entrepreneurs, artists, photographers, chefs, and more. It was founded in 2014 by Bryan DeLuca and Matt Alexander and is now operated by Downtown Dallas, Inc. weareunbranded.com @weareunbranded

About OETL Co.

Founded by Argentina-born, Italy-raised Gisela Borghi-Hocker, OETL Co. features a minimalist collection of clothing, jewelry, leather goods and home accessories, handmade by artisans in Italy and Argentina and sourced by Gisela herself. After moving to Dallas in 2000, Gisela launched her online store in 2015 to introduce the luxury handmade products, time-tested techniques and traditional materials of her Italian and Argentinian heritage to a new audience in the U.S. OETL Co.’s products are all hand-selected by Gisela and made by designers and artisans that she has met and befriended throughout her travels. Oetl.co @oetlco

About The Statler

The Statler is a modern-day redevelopment of a landmark Dallas hotel. The Statler opened its doors in October 2017, featuring a luxury boutique hotel and residences, with restaurants, nightlife, boutique retail, meeting spaces and a multi-purpose events and concert venue.  Encompassing style, status and sophistication, The Statler features 219 luxury residences and 159 hotel rooms. Originally opening as the Statler Hilton in 1956, the hotel was a destination for the elite, attracting the world’s most distinguished dignitaries and celebrities. The Statler, part of the Curio Collection by Hilton, is the iconic downtown Dallas experience.

 About Downtown Dallas, Inc.
Downtown Dallas, Inc. is the primary advocate, champion, and steward for Downtown, effecting change by developing  strategies, setting targets, and mobilizing resources that:

  • Stimulate a vibrant and sustainable Downtown environment
  • Improve infrastructure
  • Enhance economic competitiveness
  • Create a culturally inclusive urban center
  • Position the area as a global destination
  • Foster innovation and technology in all aspects of the urban experience

Our program areas include: public safety; capital improvements; maintenance; economic development; public policy; planning/transportation; and marketing.  For more information, visit www.downtowndallas.com. @downtown_dallas