Blog post from our friends at [bc]

Over the past two months, [bc] has participated in six public events for Downtown Dallas 360, the recently revisited master planning process undertaken by the member-based Downtown advocacy organization Downtown Dallas, Inc (DDI) and its project partners. [bc] is among those partners, teaming up with DDI to incorporate Draw Your Neighborhood into the 360 engagement process. Just as the people, buildings, and businesses of a city change (or stay the same), the same is true for neighborhoods and their boundaries. In fact, these changes or stases may be what drive changes in how we perceive neighborhoods. Using Draw Your Neighborhood, DDI and the master planning team will get a better sense of what people understand the geographies of their neighborhoods to be – how they’ve changed since the neighborhoods were drawn in the earlier version of 360, and how they’ve stayed the same.

DDI’s previous public engagement process to chart the future of downtown happened in 2011 and was the first iteration of Downtown Dallas 360. The plan either confirmed or created 15 officially recognized neighborhoods within the downtown area and outlined five strategies that were to “serve as guiding forces for steering public and private investment” in these Downtownneighborhoods in the years to come. Although that was only four years ago, there have been significant changes in who lives, works, and plays in eachDowntown neighborhood. Residences of all types – from the townhomes of the Farmers Market to the apartment towers of the Arts District – have been added, radically changing the residential base. New businesses have opened.New neighborhood organizations have started. Neighborhood identities have been strengthened. These changes have necessitated a revision of the master plan to reflect the sweeping transformation.

Neighborhoods feature prominently in all discussions about the new plan, and as neighborhood advocates who have our office downtown, [bc] is extremely enthusiastic about and invested in its outcome. At in-depth workshops and community forums the 360 team encourages the public to talk about their neighborhoods: what do you like? what don’t you like? what would you like see to happen there? [bc] has also been there asking folks to draw their downtown neighborhood boundaries with the Draw Your Neighborhood website. Feedback gathered through these sessions will inform the final plan which will include neighborhood specific plans to capture and enhance the unique qualities of each geography.

What do you think about the neighborhoods Downtown? Are there 15 distinct neighborhoods Downtown? Are there more? Less? Are The Cedars and South Side two different neighborhoods? Is Uptown part of Downtown? Where does the Civic Center end and Farmers Market begin? If you live, work, or play Downtown and are interested in being a part of shaping the Downtown master plan, check out the event calendar, join the DDI mailing list or contact us, we’d love to know what you think.



Downtown Dallas, Inc. is pleased to announce a new holiday concept for Downtown Dallas – Downtown Wanderland; a multi-faceted experience offering a variety of ways to eat, drink, shop, and be merry for the entire season.

EAT and DRINK. Participating restaurants, bars, and cafes will offer specials during Wander Walks and throughout the season to fuel holiday hunger. Visit Weekend Coffee, Midnight Rambler, CBD Provisions, Americano, Dallas Fish Market, Wild Salsa, Dallas Chop House, Oven & Cellar, Iron Cactus, Chop House Burger, City Tavern, The Woolworth, and Café Strada, just to name a few.

SHOP. In addition to the tradition of shopping at Neiman Marcus, Downtown’s long-time retail anchor, shoppers will find additional retail that has recently opened Downtown. Many retail partners at The Joule such as Traffic LA and TenOverSix will provide promotions and activities on Thursday nights during the Wander Walks like music, specially priced drinks, and extended hours. Weekend Coffee will provide holiday sips and treats in-store and in the lobby of the spa, with special offers on polish changes and chair massages. Look for additional Wanderland specials at Pink Toes Nail Bar | Salon, Downtown Pawz, Ro2 Art, Vertigo 12 Hair Lounge, Kettledrum Allie, and more.

And that’s far from all. Downtown Dallas, Inc. is thrilled to announce a Wanderland partnership with Unbranded. Founders of Need, Foremost, and Foot Cardigan, Matt Alexander and Bryan DeLuca, intend to provide free space at 1600 Commerce Street to a curated group of entrepreneurs, designers, developers, coffee roasters, photographers, and artists. Unbranded will host regular events, happy hours, and pop-ups for discerning shoppers seeking a unique experience in their city. Further details on Unbranded will be announced as the holidays grow closer.

“DDI is thrilled to partner with Unbranded to bring a new, fresh concept to Downtown for the holidays. It will be a great compliment to Neiman Marcus, The Joule retail, and all of the other great shopping and restaurant additions we’ve seen open over the last several years. This concept gets us back to our core mission of the holiday event of bringing people Downtown to eat, drink, and shop. Never before have there been so many options to do that!” said Kourtny Garrett, EVP, Downtown Dallas, Inc.

Also debuting this year is Park It Pop-Ups, a series of unique rolling mini-boutiques rotating through Downtown public spaces like Pegasus Plaza, Main Street Garden, and Stone Street Gardens. Look for concepts like a TASCHEN Library reading room, Dallas Farmers Market, Weekend Coffee cart, Brad Oldham Studio, Charming Florals & Finds, Kettledrum Allie, Ro2 Art in the Park, Downtown Pawz, Pink Toes Mini Bar, and other selections from some of Downtown’s favorite spots.

Featured hours of Unbranded and Park It Pop-Ups: Thurs – Sun, 11:00 a.m. – 7:00 p.m., with extended hours on Thursday evenings for Wander Walks until 9:00 p.m. from November 19 – December 20.

BE MERRY. Downtown Dallas, Inc. and Headington Companies are partnering to bring up-and-coming artists to Downtown Wanderland too! Look for local artists from Varenport popping up at 1217 Main Street and live mural works each Thursday evening during Wander Walks. Watch Kyle Steed on November 19, Tiffany Mac on December 3, Lily Smith Kirkley December 10, and Bruce Webb on December 17th as they create mural art near the iconic Eye sculpture at Stone Street Gardens.

And back by popular demand is season-long Downtown décor, featuring Neiman Marcus Holiday Windows, holiday-themed B&Gs from the Dallas Convention & Visitors Bureau, the Neiman Marcus Legacy Holiday Collection; the Car Tree at Pegasus Plaza and the Butterfly Garden at Belo Garden as well as new decorative elements including a 20’ holiday wreath and new holiday tree at Main Street Garden.

In addition to Thursday night “Wander Walks”, Downtown Dallas, Inc. will offer special programming on Friday’s at lunch, Friday happy hours, and family friendly activities on the weekends with children’s activities, live music, photos with Santa, movie screenings, and more!

For more updated information and a list of participating vendors, artists, restaurants, and bars, visit Retailers and merchants in the greater Downtown area interested in participating should email For more information on Unbranded, visit

About Downtown Wanderland
Downtown Wanderland is a play on words, putting an emphasis on ‘wandering’ around Downtown to find all there is to see and do. Downtown Dallas will be adorned with holiday lights and décor, plenty of photo opportunities and plenty of places to EAT. DRINK. SHOP. BE MERRY. #DowntownWanderland #mydtd #weareunbranded

About Downtown Dallas, Inc.
Downtown Dallas, Inc. is the primary advocate, champion, and steward for Downtown, effecting change by developing strategies, setting targets, and mobilizing resources that:

  • Stimulate a vibrant and sustainable Downtown environment
  • Improve infrastructure
  • Enhance economic competitiveness
  • Create a culturally inclusive urban center
  • Position the area as a global destination

Our program areas include: public safety, capital improvements, maintenance, economic development, public policy, planning/transportation, and marketing. For more information, visit