Tara Green is Chief Revenue Officer at Center Operating Company (COC), the entity that manages the American Airlines Center, home of the World Champion Dallas Mavericks and Dallas Stars. Green has been there since August.
Prior to that Green spent three years as Vice President and Chief Operating Officer of the North Texas Super Bowl XLV Host Committee. In that position, she led, managed and directed all day-to-day operations for the Committee. That included myriad responsibilities such as: the maximization of departmental efficiencies; oversight of all operations including fulfillment of the group’s NFL bid commitments; administration of the NFL Experience’s grassroots marketing programs; and the coordination of regional participation for Dallas, Fort Worth, Arlington and Irving. Green also managed local participation in the Texas Major Events Trust Fund. The North Texas Super Bowl XLV Host Committee generated more revenue than any previous host committee in the 45-year history of the game. Green was also part of the regional team that pursued and brought Super Bowl XLV to North Texas.
Prior to her duties with the Super Bowl, Green worked at the Dallas Convention and Visitors Bureau where she served as Vice President of Sports Marketing for 11 years, bringing many major sporting events to the community and increasing room-night production from 30,000 to 100,000 room nights in a five-year period.
As Chief Revenue Officer at American Airlines Center, Green will be responsible for leadership and direction that will generate and retain revenues across multiple channels for Suites, Club Seats and Sponsorships. She will implement strategies, tools and systems to make sure American Airlines Center has continued success in Dallas.
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Tara is passionate about Downtown because Downtown Dallas is the heart of the city. It is the place were commerce, culture and sports intersect. It is where you feel connected to the business and entertainment offerings of the city.
Tara’s favorite Downtown memory is Big D NYE. For the last four years, American Airlines Center has hosted Big D NYE. It is the place to ring in the New Year in Dallas. Always a favorite memory.
Tara supports Downtown Dallas, Inc. because it’s a way to connect all of the businesses and residents in downtown to American Airlines Center and I hope that we can improve how those businesses and residents enjoy their experiences in Downtown.