On April 14, Dallas City Council approved a reallocation of funds to implement two critical studies for Downtown, one to focus on parking, the other to further retail development in the Main Street District.
Both projects will be managed by Downtown Dallas, Inc., in partnership with the City, and will be conducted in concert with the Downtown Dallas 360 (www.downtowndallas360.com )planning effort.
Elements to be addressed in the parking realm include a supply and demand analysis (both for commercial office and public transient parking); valet parking in key entertainment and visitor zones; signage and wayfinding; resident-serving needs; and innovative technologies such as smart phone usage and real-time availability information. The effort will commence in May, to be complete in line with Downtown Dallas 360 later this fall.
The Main Street Retail Activation Strategy, co-funded by Downtown Dallas, Inc., will build upon past efforts that have created a target tenant mix and incentive programs to entice a mix of luxury, service and entertainment uses to locate in Downtown’s core. The strategy will put forth guidelines and programs related to urban design including lighting, sidewalk enhancements, street furniture and environmental graphics. It will also analyze highest-and-best-use locations for sidewalk cafes, street vending and public art. The stakeholder input process began in February, with the goal of completion early this summer. Look for emerging strategies to be posted on Downtown Dallas Inc.’s blog later next month.